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CONVERSE:

MADE FROM

"If we all make waste. What can waste make?"

An experience of Converse’s culture of experimentation that explores the possibilities of what can be made with the bits, pieces and scraps of the things that once were. "MADE FROM" consisted of 3 launch films for each product technology that was laucnhing, a media event hosted at Converse C4 Innovation Lab and bespoke packaging design for seeding kits of the Upcycle Velvet Product.

FILMS

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EVENT

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PACKAGING CONCEPTS

Write something about this just being concepts from direction and sketches and design was done by Joel Kravitts