top of page

CONVERSE

MADE FROM:

CREATIVE DIRECTION + DESIGN

JANSPORT

ALWAYS WITH YOU:

CREATIVE DIRECTION + DESIGN

DOWNTOWN DENVER

MYDENVER:

CREATIVE DIRECTION + DESIGN + FILM

NIKE + CONVERSE

GIVE YOUR BEST:

BRANDING + INSTALLATION

CONVERSE

MAKE A CHUCK, SEND A CHUCK

CREATIVE DIRECTION + DESIGN

KITMAN LABS

BRAND REFRESH:

CREATIVE DIRECTION

WOMXN'S MONTH

INTERNATIONAL WOMXN'S MONTH:

CREATIVE DIRECTION + DESIGN

CONVERSE

CONVERSE CAREER SUMMIT:

CREATIVE DIRECTION + DESIGN

RETÍL

BRAND REFRESH:

BRANDING + LABEL DESIGN + BOTTLE CONCEPT

CONVERSE

DIVERSE FUTURES:

CREATIVE DIRECTION + DESIGN

CONVERSE

EAST MEETS WEST:

BRANDING DESIGN + COLLAGE ART

CONVERSE

SPARK WEEK:

CREATIVE DIRECTION + DESIGN

JanSport "Always With You"

JanSport came to us for a global campaign that stretched across multiple platforms, expressions and activations to build relevance and momentum going into the back to school season?. I distilled it into a simple ask. How does JanSport meet their consumer where they are, in a natural way to help build relevance and momentum going into the back to school season?

Over a year long process, I lead our team in each step of our process from strategic development, creative concepting, creative direction, design, copy writing, execution, asset development, tone of voice, talent recruitment, wardrobe styling, experiential event design, etc.

We put the consumer at the forefront of everything we did as we built JanSport up as a platform for storytelling, with the simple idea how your backpack has been a witness to your life. Our strategy was lead with 4 influencer partnerships and 4 consumer lead stories that were all brought to life in a "under produced" native way, shot on iphone as well as on cameras trending with the consumer like early 2000s point and shoot cameras. We want JanSport to meet their consumer where they are and show up naturally on the trending platforms so the campaign doesn't read as over produced advertising.

JanSport "Always With You"

JanSport came to us for a global campaign that stretched across multiple platforms, expressions and activations to build relevance and momentum going into the back to school season?. I distilled it into a simple ask. How does JanSport meet their consumer where they are, in a natural way to help build relevance and momentum going into the back to school season?

Over a year long process, I lead our team in each step of our process from strategic development, creative concepting, creative direction, design, copy writing, execution, asset development, tone of voice, talent recruitment, wardrobe styling, experiential event design, etc.

We put the consumer at the forefront of everything we did as we built JanSport up as a platform for storytelling, with the simple idea how your backpack has been a witness to your life. Our strategy was lead with 4 influencer partnerships and 4 consumer lead stories that were all brought to life in a "under produced" native way, shot on iphone as well as on cameras trending with the consumer like early 2000s point and shoot cameras. We want JanSport to meet their consumer where they are and show up naturally on the trending platforms so the campaign doesn't read as over produced advertising.

Converse Scrap Punch

Converse "Made From"

An experience of Converse’s culture of experimentation that explores the possibilities of what can be made with the bits, pieces and scraps of the things that once were.

The goal of "MADE FROM" was to communicate the culture of experimentation while showing the emphasis point of material processes for 3 new products.

Concept: "If we all make waste. What can waste make?"

"MADE FROM" consisted of 3 launch films for each product technology that was laucnhing, a media event hosted at Converse C4 Innovation Lab and bespoke packaging design for seeding kits of the Upcycle Velvet Product.

Responsibilities included Creative Direction, ideation, design, execution and install  across film and event. Packaging designed by my team based on direction.